For years the world has had a love affair with Apple (AAPL). It has become an amazing company delivering mind-boggling performance to its shareholders while creating a loyal following with its consumers. Over the last 10 years it has rewarded its investors with returns over 1,400%! As volatility has returned to the markets many are asking if this ship has sailed and whether Apple will become another technology stock of the past, replaced by the new ‘tech darlings’ of today. In our opinion… this statement couldn’t be any further from the truth. We feel that the market is presenting investors with a rare buying opportunity in a phenomenal company that is positioned to remain an industry leader for years to come.
Why is it that people want to buy a stock as it breaks all-time highs? It’s like going into your favorite retail store only on days when they announce that they have marked up all the items you wish to buy. If you were tempted to “take a bite out of the Apple” as the stock approached $140, why wouldn’t you want to buy that same company for almost $30 less per share? Did something change dramatically with the company, their management, or the competition? Continue reading