Dear Mr. Market:

Have we started off the year with enough things to worry about? The 2020s have seen more than any horror script one would ever want to draw up. We’ve had an unprecedented global pandemic, a massive stock market crash, and now a war….and we’re just two years in! We’ve constantly reminded people that the stock market always has a boogey man hiding in the darkness. Even in the proverbial “good times” people have a natural tendency to feel as though the party will end at some point. To that point…they’re partly right; the party doesn’t necessarily end but it certainly takes a break before resuming.

Today’s article will be rather short, even though there is much behind it (and of course more to come as this story develops). We often talk about people having short memories but don’t think that the Ukraine and Russia conflict just started last week. Click here if you need to catch up on a conflict that’s been in flux since February of 2014. The point of our “letter to Mr. Market” today, however, is on what to do with your investments.

Much like Baskin-Robbins ice cream and their 31 flavors, we found a chart that you need to take a look at; it may not be as soothing as an ice cream cone but it can do wonders for how to put things into context. Below we’re sharing a chart that really want you to take some time to zoom in and reflect on each incident. How did you feel during each one? Were there any that you completely blew off or thought they were overhyped? Conversely, which one scared you the most into actually selling?