So…if you’re looking for the best financial advisor there is do you simply run a quick search on Google? Would it look something like ” best financial advisor in Denver” or “best financial advisor in Orange County”? Would you rely on a list that ranks the best financial advisors?
In nearly every aspect of our lives we rank products or services and take pride if we are associated with or use that brand. How often have you heard that a product has a “Gold Star Rating” or is recommended by ‘Consumer Reports’? It should be no surprise that the same applies when it comes to the Financial Services industry. Investors want to work with the best and often rely on rankings issued by various publications and websites for this information.
The key difference is that there are many more variables that need to be taken into consideration when looking at the financial industry and ranking firms or individuals. In this article we will take a look at a list that is published annually and is highly respected – ‘Barron’s Top 1,000 Advisors List’. Through our discussion it will become clear why ranking financial professionals is not as easy as ranking cars or laundry detergent and the results need to be looked at closely. Continue reading