Just a few short months ago we experienced the seasonal sensation known as Black Friday where consumers lose grasp of reality all in the search for a great deal. People camp overnight on sidewalks in an effort to be one of the first shoppers inside a big box store and take advantage of a bargain they can brag about to all their friends. Buying a large screen television at 50% of retail is certainly exciting but do the same individuals get excited when the equity markets present similar opportunities?
Investors display behavior that is nearly a complete opposite when the markets or an individual stock drop in price when compared to a retail store sale. Rather than racing to get in a store at the crack of dawn they dash for the exit, submitting sell orders as quickly as they can with no rhyme or reason. Throughout various market cycles and economic environments Mr. Market presents investors with buying opportunities yet few actually take advantage of them. You don’t have to look far to find a sector that has experienced a price reduction of 50% in the last six months (the majority of that correction taking place in just the last three months!). You would have to be living ‘off the grid’ or under a rock to not realize that what we are talking about is oil. Continue reading